Ghana Home Loans, the mortgage specialist company, has announced the release of a Mortgage Borrower Education Video. The 75 minute video, which is released in DVD format and available free of charge at Ghana Home Loans provides a detailed explanation of the mortgage product and how it can be used to achieve home ownership.
Commenting on the release, Kojo Addo-Kufuor, the Chief Operating Officer of Ghana Home Loans said the video was further evidence of the company’s absolute commitment to encouraging home ownership in the country.
He said since 2006, the company had regularly organized mortgage clinics, housing fairs, public seminars and other events to enable prospective applicants to further understand the mortgage product and plan towards home ownership. Mr.Addo-Kufuor observed that the combined effect of those efforts had been quite positive and made Ghana Home Loans the industry leaders and the most trusted name in mortgages. He said inadequate market education and lack of supply of housing units were the major challenges that the company was keen to address. He said the borrower education video was an exciting addition to the Ghana Home Loans market education campaign since it deployed technology in order to disseminate the message.
“After the prospective mortgage applicant has spoken to our staff about how to qualify for a mortgage, they shall receive a copy of the video to continue the education process in the comfort of their homes” he said. Mr. Addo-Kufuor added that the video was also offered on “YouTube” via a link on the company’s website, www.ghanahomeloans.com. “Non-resident applicants and others who live outside Accra can therefore watch the entire borrower education video on the internet via YouTube before contacting Ghana Home Loans”.
Since 2006, Ghana Home Loans has raised over $100m in long term funding to provide residential mortgages to the Ghanaian market.